BUCCOO aims at creating brand and social content that attracts female consumers, but doesn’t alienate male consumers. BUCCOO offers two types of spiced rums one that has a slightly lower alcohol content, making it more enjoyable. And, a second Limited Edition with a higher alcohol content that aligns with Carnival season. And most important, a percentage of proceeds benefit the Buccoo reef.
Branding
Natural, trustworthy, emotional and fashionable
Logo, social content and packaging
Festiva, Montserrat