BUCCOO
Where there is rum, there is fun!

OVERVIEW

BUCCOO aims at creating brand and social content that attracts female consumers, but doesn’t alienate male consumers. BUCCOO offers two types of spiced rums one that has a slightly lower alcohol content, making it more enjoyable. And, a second Limited Edition with a higher alcohol content that aligns with Carnival season. And most important, a percentage of proceeds benefit the Buccoo reef.

category

Branding

PERSONALITY

Natural, trustworthy, emotional and fashionable

DELIVERABLES

Logo, social content and packaging

TYPEFACES

Festiva, Montserrat

COMPETITIVE ANALYSIS

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SIDEWINDER

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